• Sales: (715) 852-1000
  • Service: (715) 834-9708
  • Parts: (715) 834-3377
  • Quick Lane: (715)-852-1002

2909 Lorch Ave Directions Eau Claire, WI 54701

Sales Staff


Click on one of the people below to find out more information.

  • Rick Mohr
    Owner

    Rick Mohr, the Owner of Eau Claire Ford Lincoln Quick Lane, purchased the dealership on January 3rd of 2004. Prior to owning the Ford dealership in Eau Claire, Rick was a Co-General Manager over five dealerships in Sioux Falls, South Dakota. He said, "We had 52 Sales Consultants with Ford, Saturn, Pontiac, Cadillac, and two used car dealerships." Now, as the owner of Eau Claire Ford Lincoln Quick Lane, Rick said the dealership sets itself apart because, "We are a customer-focused, high-volume dealership, with a one-price, no-haggle philosophy." When asked what his favorite vehicle on the lot is, he gave an answer reminiscent of Henry Ford, and said, "I like all of the black ones!" In his free time, Rick enjoys golfing with friends and boating with his wife.

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  • Michael Newton
    General Manager

    Michael Newton is from Roberts, Wisconsin and is now the General Manager at Eau Claire Ford Lincoln Quick Lane. Michael decided to come to the dealership because it was recommended to him by a friend. When asked what his favorite thing about the dealership is, Mike stated, "the people." He enjoys fishing, reading, hunting, and the Green Bay Packers.

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  • Keena Lindberg
    Marketing Manager

    Keena Mohr grew up in Sioux Falls, South Dakota until the middle of seventh grade, when her parents had the opportunity to move to Eau Claire, Wisconsin and purchase the local Ford dealership. Since then, she's lived in Eau Claire and Chippewa Falls. She loves the people in Eau Claire, and likes how everyone is so friendly and considerate. She began her career at the Eau Claire dealership in high school as a Service Cashier. After taking a temporary leave of absence for college, and graduating with a degree in Business Administration, it was an easy decision to return as a Social Media Director at the dealership. Keena also enjoys her involvement in the community. Currently, she is an Ambassador for the Eau Claire Area Chamber of Commerce, on the board of directors for the Literacy Volunteers Chippewa Valley, a member of the Women's Giving Circle, and a member of Young Professionals of the Chippewa Valley. She is also enrolled in NADA Dealer Candidate Academy in Washington DC. Her goal is to become the Dealer Principal of her own store one day, and she strives to make her parents proud, and to be happy, and successful.

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  • Dale Winistorfer
    Sales Manager

    Dale Winistorfer is from Stratford, Wisconsin and is a Sales Manager at Eau Claire Ford Lincoln Quick Lane. When asked why he decided to come to the dealership, Dale said, "I have always had a passion for cars, ever since I owned my first car, a 1967 Mustang. I decided to sell cars because of this." Dale also enjoys wood working, fishing, and spending time with his wife, grandson, and family.

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  • Adam Olmstead
    Sales Manager

    Adam Olmstead is from Cameron, Wisconsin, and is now a Sales Manager at Eau Claire Ford Lincoln Quick Lane. Adam loves the Ford product lineup, the customer loyalty, and the family environment at the dealership. "I love helping people buy cars more than anything out there," Adam explained, "This is what I was born to do." He also stated, "The Sales Manager, Adam, is super awesome," and mentioned that he decided to come to Eau Claire Ford Lincoln Quick Lane because of the fireplace in the customer lounge. Aside from cozy fires and speaking in the third person, Adam enjoys fishing, hunting, bowling, golfing, and spending time with his family.

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  • Jason Balk
    Sales Manager

    Jason Balk is from the small town of Gilmanton, Wisconsin and is now a Sales Manager at the dealership. Jason was introduced to the car industry for a short time and liked it. After taking time away to get married, he wanted to give it a second try and he chose, Eau Claire Ford Lincoln Quick Lane. Jason enjoys the atmosphere and the people at the dealership. His other interests include music, movies, people, and social commerce. He considers himself a little bit of a technology geek and he loves to see new products that are coming out.

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  • Matt Ferrin
    Sales Manager


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  • Benjamin Lindberg
    Business Manager

    Benjamin Lindberg began at Eau Claire Ford Lincoln Quick Lane in the spring of 2015. One of the things he enjoys about his job is helping people find the right vehicle to match their needs, and seeing the smile on their face when they drive away. When asked what sets Eau Claire Ford Lincoln Quick Lane apart as a dealership, he said, "Our honesty and transparency with our customer's." He continued by saying, " We make sure everyone enjoys a relaxed shopping experience with our Best Price available to everyone without the hassle of negotiating." Benjamin's favorite vehicle at the dealership is the Ford F-150 Platinum that's sitting on the show floor. He says he likes all the "bells and whistles" that come with the truck. In his free time, Benjamin enjoys golfing and being out on the water. 

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  • Jack Bergeman
    Sales Consultant

    Jack Bergeman, also known as "Bergie," began at the dealership in March of 2010. When asked what he enjoys about his job, he said, "the people." Bergie has worked with many different people during his time at Eau Claire Ford Lincoln Quick Lane and even earned the award of Sales Consultant of the year for his third consecutive year in 2015. Bergie said his age and the fact that he is a 6th generation Chippewa Falls native are a couple things that set him apart as a Sales Consultant. His favorite vehicle at the dealership is the Ford-150, and said, "What else is there?" In his free time, Bergie enjoys working at his cabin with food plots, trails, deer stands, and more. He also enjoys hunting and fishing. Bergie also mentioned that he has a wife that has "put up" with him for 45 years, a son and daughter-in-law, and four grandchildren.

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  • Mark Grill
    Sales Consultant

    Mark Grill began at the dealership in May of 2014. Mark enjoys helping customers find the perfect vehicle. He also enjoys working with his fellow employees. When asked what sets Eau Claire Ford Lincoln Quick Lane apart as a dealership, Mark explained that this dealership is a "Best Price Store" and that it's important to put the customers first. He also mentioned, "The Mohr family has been great to work for, for the last two years." When asked what sets him apart as a Sales Consultant, Mark explained that he feels he is a low pressure Sales Consultant, and he is well-liked by his customers. Two of his favorite vehicles at the dealership are the F-150 and the Mustang GT. He said the F-150 is "the best truck on the road" and the Mustang "has great power and is very fun to drive." In his free time, Mark enjoys hunting, fishing, golfing, and spending time with his family.

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  • Mike Wiseman
    Sales Consultant

    Mike Wiseman is from Superior, Wisconsin and is now a Sales Consultant at Eau Claire Ford Lincoln Quick Lane. Mike decided to come to Eau Claire Ford Lincoln Quick Lane because he wanted to be a part of the new, growing, dealership as he watched the changes that were happening when Rick and Sherry bought the store. Mike likes that the dealership is a fun place to work, and he values the opportunities that he has to make real connections with his customers. He enjoys working with his customers, and getting to know them and their families. During the summer months, Mike loves to play golf, and in the winter he enjoys racquetball. He also enjoys running throughout the entire year.

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  • Martin Salgado
    Sales Consultant (Hablo Español)

    Martin was born in Iguala Gro, Mexico and moved to Eau Claire, Wisconsin in February of 1998. He heard about Eau Claire Ford Lincoln Quick Lane, and thought it would be a great company to work for. He said that it's a "friendly environment." Martin enjoys dancing and reading, and also has an interest in soccer.

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  • Dennis Ogren
    Sales Consultant

    Dennis worked with small and medium sized business Owners/Presidents as a management consultant for 24 years. He has traveled to 29 different states, Canada, and Mexico. He's driven 1.4 million miles and flown several hundred thousand miles. Dennis has spent most of his life in the Eau Claire area, now lives in Altoona, and is a Sales Consultant at Eau Claire Ford Lincoln Quick Lane. He says he's "been bless with 2 sons, 3 daughters, 14 grandchildren, and 3 great-grandchildren." He's driven Fords from 1958 to 1994, and Lincolns from 1994 to present, making it an easy choice for what he wanted to sell. Dennis enjoys traveling and spending time with his family. He also says that he thoroughly enjoys meeting and spending time with people from other parts of the world. He loves seeing places and things that he's heard, and read, about. He also enjoys cooking and meal preparation at church.

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  • Alex Menard
    Sales Consultant

    Alex Menard began working as a Sales Consultant at Eau Claire Ford Lincoln Quick Lane in May of 2016. When asked what he enjoys about his job, Alex explained that he enjoys the variety of people he gets to work with. Alex said, "I love that I get the opportunity to converse with a vast number of different personalities and socioeconomic leveled persons. I get the chance to listen to their wants and needs and help them choose a car that is perfect for them." Since joining the dealership, Alex has enjoyed "the easy-going, but enthusiastic culture between the staff and consumer." In his free time, he enjoys lifting weights, being outside with his dogs, singing, and going out with friends to shoot pool and dance.

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  • Dustin McFadzen
    Sales Consultant

    Dustin McFadzen is from Waukesha, Wisconsin and originally began at Eau Claire Ford Lincoln Quick Lane in November of 2014. He rejoined the team as a Sales Consultant in September of 2016. Dustin said that he loves the new facility and the people he works with. He also mentioned that he's a Packers fan, he enjoys camping, he has a kitten named Tony, and he enjoys spending time with his girlfriend, Jenny.

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  • John Vang
    Sales Consultant

    John Vang moved here from Fresno, California in 1994, and graduated from North High School in 1996. John first began at Eau Claire Ford Lincoln Quick Lane in October of 2011 and is now on our team of Sales Consultants. When asked what his favorite quality of the dealership is, he said, "I love the people, product, and process." In his free time, John enjoys hanging out with his friends and family. He also enjoys fishing and playing chess.

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  • Danny Market
    Sales Consultant

    Danny Market is a Sales Consultant at Eau Claire Ford Lincoln Quick Lane and began in November of 2016. Danny lives in Fall Creek and grew up about 5 miles south of Eau Claire. He went to Brackett Elementary, South Junior High, Memorial High School, and the University of Wisconsin-Stout. He said, "In other words, I'm a local!" When asked what his favorite thing about the dealership is, Danny said, "Refreshingly great people, and a refreshingly great way of doing business. It makes me very proud to be a part of this team!"


    In his free time, Danny enjoys camping and fishing with his family. He also noted that his talents are centered in the creative arts and music. He said, "I draw, paint, play guitar and sax, and I'm not terrible at singing karaoke." He also mentioned, "I'd be remiss if I left out my love for my old Mustang... A lot of my free time goes to top-down cruises and car shows!"


    Danny concluded by saying, "Many people know me as a long-time local businessman and entrepreneur. My passion lies in solving problems for people, and developing genuine relationships. Through Eau Claire Ford Lincoln Quick Lane, I see a rare opportunity to serve not 'just' our business community, but multiple generations of our great local families!"

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  • Alec Popp
    Sales Consultant

    Alec Popp is from Cornell, Wisconsin and joined the team as a Sales Consultant in November of 2016. Alec said, his favorite quality of the dealership is, "The honesty that we portray to all of our customers." In his free time, Alec enjoys reading business books and learning so he can constantly better serve each of his customers. Alec noted, "I am also married to my beautiful wife Brianna. Most of our time is spent drinking coffee and talking about how we can, and are, accomplishing our goals." Alec also said he and his wife enjoy, "Taking short trips to visit places that we both enjoy. Finding new places to visit is a joy of both of ours."

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  • Keldric Stokes
    Sales Consultant

    Keldric Stokes is from Warren, Ohio and joined the team as a Sales Consultant in November 2016. Keldric's favorite thing about the dealership is the "state of the art facility." He said, "This place is awesome!" Keldric is a die-hard Ohio State Buckeyes, and Chicago Cubs, fan and mentioned, "I am a football junkie!" He also said, "I love to spend time with my girlfriend, family, and friends. I love to fish even though I'm not too good at it." Keldric is excited to be a part of the team, and to be representing the Ford brand!

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  • Brandon Hurlburt
    Sales Consultant

    Brandon Hurlbrt is originally from Cornell, Wisconsin and has lived in Wisconsin his whole life. Brandon began at Eau Claire Ford Lincoln Quick Lane as a Sales Consultant in February of 2017. When asked what his favorite quality of the dealership is, he said, "I like how friendly everyone is and how well they treat their customers." Brandon also said, "I really enjoy helping people find the right vehicle for them, and seeing the smile on their face when you do a good job." In his free time, he enjoys competitive powerlifting. Brandon hopes to break some state records this year, and to place well at nationals.

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  • Saint Lindberg
    Dealership Double Doodle

    Saint is a Double Doodle from Blair, Wisconsin. Saint decided to come to Eau Claire Ford Lincoln Quick Lane because she saw it as a great opportunity to begin her career at the young age of eight weeks. She also thought it would be a great place to nap all day. Saint's favorite things about the dealership are, the outstanding napping locations, the friendly people, and the shoes underneath Keena Mohr's desk. Saint enjoys the prestige associated with being a part of a great auto dealer in Eau Claire. In her free time, she enjoys running around outside, and spending time with her adoptive parents, Keena and Benjamin. One day, Saint hopes to learn how to be a hunting dog and to continue growing her already impressive automotive career.

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  • Brian Szymanski
    Marketing Assistant

    Brian Szymanski is a Marketing Assistant at Eau Claire Ford Lincoln Quick Lane and began in May of 2015 after completing his degree in Marketing at the University of Wisconsin-Eau Claire. Brian was born and raised in Eau Claire and is happy to be working for a business in his home town. He also enjoys being around cars, so having the opportunity to see the latest vehicles makes working at the dealership even more enjoyable. In his free time, Brian enjoys roller skating and spending time with his wife, family, and friends. He also has a strong interest in business, marketing, social media, and entrepreneurship.

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